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How Stamina Helped Ital Solar Centralize Customer Communication with CRM

Ital Solar is a leading renewable energy company in Armenia, delivering innovative solar solutions for residential and commercial customers.

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About Process

We began by reviewing Ital Solar's customer acquisition process and identifying how inquiries flowed across social media platforms. We then implemented Pipedrive CRM as the central hub for managing leads and built custom integrations with WhatsApp, Facebook Messenger, and Instagram. Automated workflows were configured to capture every inquiry, assign it to the appropriate sales representative, and trigger timely follow-ups. The result was a unified communication system that eliminated manual data entry, improved response times, and gave the sales team complete visibility into every customer interaction.

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The problem

Ital Solar was receiving customer inquiries from multiple social media channels, but lead management relied on manual processes. Without a centralized system, responses were delayed, follow-ups were inconsistent, and valuable sales opportunities were difficult to track and convert.