Automated, preference-based campaigns for a travel company
Touristik's team was copying the same customer data between two tools by hand. Stamina connected its systems and automated targeted SMS campaigns, so every deal now reaches the right travellers in real time.
Peak-season offers delivered in real time
In travel, a good deal has a short life. Seats sell out, hotel allocations close and seasonal prices change by the week. Touristik now reaches the right customers while an offer is still available, instead of after the team has found time to prepare a send.
- Customer engagement increased during peak seasons, when the most offers compete for travellers' attention.
- Real-time promotions produced a clear boost in bookings.
- Flash sales and time-sensitive deals go straight to customers' phones as soon as they are released.
- Customer and deal information stays consistent across Pipedrive and Trello, with no typing it twice.
- Less administrative work gives the team more time for the conversations that turn interest into a booking.
About Touristik
Touristik is a leading travel company in Armenia, known for curated travel experiences and seasonal holiday packages.
From its base in Yerevan, the company puts together hotels, tours, transfers and tickets across popular destinations. Its catalogue includes dozens of contracted tours in the UAE alone, from desert safaris and dhow cruises to theme parks and skydiving.
Much of what Touristik sells is seasonal or time-limited. The value of an offer depends on how quickly it reaches people who are likely to want it, which makes the speed and precision of customer communication a direct driver of bookings.
Two tools, one team and every update typed twice
Touristik used Pipedrive alongside Trello. It needed data to move between the two platforms automatically, without the time loss and human error that came with doing it by hand.
Manual transfer between systems
Customer and deal details were entered in one tool and copied into the other. Every copy took time away from selling and created another chance for a mistake.
Offers that expire before they are sent
Flash sales and seasonal deals lose their value within days. When preparing a campaign depends on someone finding the time, the best offers reach customers too late.
One message for every traveller
A beach holiday and a mountain tour appeal to different people. Without using what the company knew about each customer's preferences, offers were either too broad or too slow to target.
Connected systems and SMS campaigns built on traveller preferences
We fixed the flow of data first, then used that clean data to power campaigns. Automation built on inconsistent records only sends the wrong message faster.
Mapped the lead and campaign workflows
We traced how leads and campaigns moved through Touristik's team to find exactly where manual data entry and process delays were happening. That map showed which information needed to travel between systems, and when.
Connected Pipedrive and Trello with Make
Using Make, we built automated integrations between Pipedrive and Trello, so customer and deal information moves between the systems without anyone touching it. Both tools now show the same, accurate picture.
Targeted SMS by travel preference
SMS campaigns were set up to use each customer's travel preferences. Offers go to the travellers most likely to act on them, so the message feels relevant rather than like another mass promotion.
Instant delivery for flash sales and seasonal deals
Time-sensitive deals, flash sales and seasonal promotions are delivered directly to customers' phones as soon as they are released, while seats and allocations are still available.
Built to scale with the season
The solution handles thousands of contacts in a single send, so peak periods no longer mean more manual work. The team can run more campaigns in high season without adding headcount.
How much of your team's week goes on copying data between tools?
Every manual transfer costs time and invites errors. We connect your systems so information moves on its own, then use it to send the right offer to the right customer while it still matters.
