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How Stamina helped FitHub build a scalable B2B meeting engine
FitHub is a corporate wellness platform in Armenia that gives employees access to 40+ gyms and wellness facilities through one membership.
About Process
We started with a comprehensive audit of the existing sales, marketing, and customer management workflows to identify bottlenecks and opportunities for improvement.
Based on our findings, we implemented Pipedrive CRM as the central source of truth, designed a structured lead management process, and automated key sales activities. We then connected essential business tools, optimized customer engagement workflows, and provided team training to ensure consistent adoption.
The result was a streamlined, scalable system that improved visibility, productivity, and sales performance.
The problem
FitHub needed a more consistent way to generate B2B opportunities. The team had target companies to reach, but outreach, follow-up, lead tracking, and meeting booking were not structured enough to scale. The goal was simple: build a system that could generate qualified meetings and give the team clear visibility over the pipeline.
What we built
- ICP and target company research
- B2B prospect list building
- LinkedIn and email outreach sequences
- Industry-specific messaging
- Reply handling and qualification logic
- Demo booking process
- Pipedrive CRM implementation
- Website form integration with CRM
- Lead routing and follow-up automation
- Sales pipeline and reporting dashboards
- Sales playbooks and objection-handling materials
- CRM migration and team training
- Handoff process for FitHub’s internal team
Tools Implemented
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The Results
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