A scalable B2B meeting engine for a corporate wellness platform
FitHub had a clear list of companies to win, but no structured way to reach them. Stamina built the full engine, from research and outreach to CRM and hand-off, and FitHub's user base grew by 654%.
From scattered outreach to 200+ client companies
For a corporate wellness platform, every company signed brings a whole workforce of potential members. FitHub now wins those companies through a repeatable process, and the growth shows in every number the business tracks.
- Platform users grew by 654% as new client companies brought their employees on board.
- More than 200 companies now offer FitHub to their teams.
- $100K in won deals is tracked in the CRM, with a clear record of where each one came from.
- Every inbound lead is contacted in under 30 minutes, while the interest is still fresh.
- FitHub's own team now runs the engine, with playbooks, dashboards and a documented hand-off.
About FitHub
FitHub is a corporate wellness platform in Armenia that gives employees access to 40+ gyms and wellness facilities through one membership.
With a single subscription and the FitHub app, members can train at partner gyms, studios and wellness centres across the country, from strength training and yoga to dance and recovery. Today the network has grown to more than 70 partner facilities, 6,000 members and 350 client companies.
The model depends on B2B sales. Employers buy the membership as a benefit for their teams, so FitHub's growth is driven by how many companies it can reach, meet and convert, and how consistently it can do so.
Clear targets, but no system to reach them
FitHub needed a more consistent way to generate B2B opportunities. The goal was simple: build a system that could generate qualified meetings and give the team clear visibility over the pipeline.
Outreach without structure
The team knew which companies it wanted to reach, but prospecting and messaging were not organised enough to run at volume or to produce predictable results.
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Follow-up and booking left to memory
Replies, follow-ups and meeting requests were handled case by case. Without a set process, interested companies could wait too long or drop out between steps.
No clear view of the pipeline
Leads were not tracked in one place, so it was hard to see how many opportunities were open, where they stood, or which efforts were producing meetings.
Outreach, CRM and hand-off, built as one engine
We started with an audit of FitHub's sales, marketing and customer management workflows. The findings shaped a single system that covers every step from the first target list to the signed client.
Defined the ICP and target companies
We researched which companies were the best fit for a corporate wellness benefit and defined the ideal customer profile. That research set the direction for every list, message and sequence that followed.
Built prospect lists and industry-specific messaging
B2B prospect lists were built around the ICP, and messaging was written for each industry, so every sector heard why the benefit mattered to its own people.
Launched LinkedIn and email sequences
Coordinated LinkedIn and email outreach ran through Apollo, Instantly and Surfe. Reply handling and qualification logic sorted responses, and a defined demo booking process turned interest into scheduled meetings.
Implemented and migrated to Pipedrive
Pipedrive became the central source of truth. Existing data was migrated, and the sales pipeline was structured so every opportunity has a clear stage, owner and next step.
Automated lead capture, routing and follow-up
The website form was integrated with the CRM, and Make handles lead routing and follow-up automatically. That is how every inbound enquiry now receives a response in under 30 minutes.
Equipped the team to run it themselves
We delivered pipeline and reporting dashboards, sales playbooks and objection-handling materials, then trained the team and completed a structured hand-off. FitHub's internal team now owns the process end to end.
Does your team know which companies it will meet next week?
A target list is not a pipeline. We research who to approach, run the outreach that books the meetings, and build the CRM that keeps every opportunity moving, then hand it over to your team.
