A modern sales system for a 25-year-old advertising company
ARD Global had decades of clients and experience, but no structured way to manage growth. Stamina built its sales strategy and CRM, and connected the sales team directly to production, lifting sales by 45%.
Every closed deal now flows straight into production
In advertising production, a sale is only the start of the work. ARD Global's sales and production teams now share one connected process, so projects move from signed deal to execution without delays, retyping or missing details.
- Sales increased by 45%, supported by clearer segmentation, a defined strategy and a structured CRM process.
- Customer satisfaction rose by 70%, as projects started faster and with the right information from day one.
- Operational efficiency grew by 56%, and the team saves 37% of the time once spent transferring data by hand.
- When a deal reaches the right stage in Pipedrive, the production task is created automatically in Trello.
- Management has clear visibility of the pipeline, the customer base and the work in progress.
About ARD Global
ARD Global is a printing and advertising company with more than 25 years of experience.
Founded in Yerevan in 1997, the company describes itself as a pioneer of several advertising disciplines in Armenia. It designs and produces signage and volumetric letters, displays, sales stands and information stands, and has delivered more than 30,000 projects for over 3,000 clients.
Every order is custom. Each project combines a commercial agreement with detailed production requirements, which makes the hand-off between the people who sell the work and the people who build it one of the most important moments in the business.
Decades of clients, but no system to manage growth
The company needed a more structured sales and marketing system, clearer customer segmentation, better data visibility and a CRM-based process for managing growth.
No clear view of the customer base
Thousands of clients had been served over the years, but they were not segmented. Without knowing which customers mattered most, sales and marketing effort could not be focused where it would pay off.
Sales and production in separate tools
ARD Global used Pipedrive and Trello separately. Project details were transferred by hand from sales to execution, which created delays and errors at the point where accuracy matters most.
Growth without a plan
There was no documented sales and marketing strategy and no defined ideal customer. Decisions relied on experience rather than data, which made it hard to plan and measure growth.
Strategy first, then a CRM connected to the production floor
We began with the data and the market, not the software. Once the strategy was clear, we built the CRM, website and integrations around it, and closed the gap between sales and production.
Audited sales and marketing, then analysed the data
We reviewed how ARD Global sold and marketed its services and analysed its customer and sales data. The findings showed where revenue came from and where the process was losing time and opportunities.
Segmented customers and defined the ICP and USP
Customers were categorised into clear groups, and we defined the ideal customer profile and the company's unique selling proposition. This gave sales and marketing a shared answer to who to target and why they should choose ARD Global.
Built the sales and marketing plan
A sales and marketing strategy and plan turned the analysis into concrete actions, priorities and targets, so growth could be managed rather than left to chance.
Implemented Pipedrive and connected every channel
Pipedrive became the centre of the sales process. WhatsApp, Google, email and LinkedIn were integrated, so every conversation and enquiry is recorded against the right client and deal.
Developed a website integrated with the CRM
We built a new website on Ucraft and connected it to Pipedrive, so enquiries from the site go straight into the pipeline without manual entry.
What happens between the moment a deal closes and the moment work begins?
If the answer involves copying details from one tool to another, every project starts with a risk. We build the strategy, CRM and automation that carry each deal from the first conversation to the production floor.
