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How Stamina Helped GlobalDev Build an Intelligent Lead Management & Automation System

Globaldev is a custom software development and IT consulting company that helps startups, scale-ups, and enterprises build digital products, scale engineering teams, and accelerate innovation through software engineering, AI, data, and cloud solutions.

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About Process

We started by analyzing GlobalDev Armenia's sales and marketing workflows, lead sources, and qualification process to identify operational bottlenecks. Based on the findings, we implemented and customized Pipedrive CRM around their existing sales methodology, creating a structured pipeline and an intelligent lead grading system that automatically prioritized opportunities based on fit and potential value.

We then connected LinkedIn outreach activities through Closely, ensuring all prospect interactions were synchronized within a single CRM environment. Automated workflows were introduced to assign tasks, trigger follow-ups, and coordinate actions between sales and marketing teams. Finally, we delivered role-based training and optimization sessions, enabling rapid adoption and creating a scalable revenue engine capable of supporting GlobalDev's continued growth.

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The problem

GlobalDev Armenia was growing rapidly and managing an increasing volume of inbound and outbound opportunities across multiple markets. Without a structured system for lead qualification and prioritization, sales representatives spent valuable time on low-potential prospects while high-value opportunities risked delayed follow-up. LinkedIn outreach operated separately from the CRM, limiting visibility into the full customer journey and making it difficult for sales and marketing teams to work in sync.