A high-impact website for BDO's Power Consulting Days
BDO wanted a digital home for PCD that matched the event's ambition and spoke to business leaders. Stamina built it on Webflow, launched it on time and handed BDO's team full control of the content.
Launched on schedule, updated in minutes
Event websites are judged on a deadline that does not move. BDO's went live on schedule, carried the firm's brand without compromise and gave its marketing team full control of the content for the rest of the campaign.
- The site launched on time, fully branded and responsive on desktop, tablet and phone.
- Speakers, schedules and registration details are updated by BDO's content owners in minutes, with no developer in the loop.
- A clear, simple journey from first visit to registration improved engagement and sign-ups.
- The site performed without issues during the high-traffic period leading up to the event.
About BDO
BDO is one of the world's leading professional services firms, offering audit, tax and advisory services across a wide range of industries.
The firm's clients are finance directors, chief executives and boards, people who judge a partner by precision and presentation. Every piece of communication carries the BDO name, and the standard expected of it is the same standard the firm applies to its own work.
For PCD, Power Consulting Days, BDO aimed to create a high-impact digital presence that reflected the event's innovation and its strategic value for business leaders. The website had to bring the right senior audience through the door.
A fixed event date and content that kept changing
BDO needed a polished, branded website for PCD that would engage corporate decision-makers, showcase the event's content and allow easy updates as the details evolved.
A brand standard with no room for shortcuts
A global firm cannot publish a site that looks like a template. The design had to follow BDO's brand guidelines exactly, and still be built quickly enough to open registrations well before the event.
Details that change every week
Speakers confirm late, sessions move and registration terms are adjusted. If every change needs a developer, the site falls behind the event and visitors see out-of-date information.
Traffic that arrives all at once
Interest in an event peaks in the final weeks. A site that slows down or fails at that moment loses registrations it cannot recover.
A Webflow build designed for speed, control and scale
We chose Webflow because it let us deliver custom design at pace, and because it hands day-to-day control to the people who own the content. The build followed four priorities.
Turned the brand guidelines into a fast, responsive site
Using Webflow's visual development platform, we translated BDO's brand guidelines and event strategy into a clean, modern website. Building visually meant design decisions reached the live site without being lost in hand-off, so the result matched the brand while the timeline stayed short.
Structured the CMS for the marketing team
Speakers, schedule items and registration details were set up as editable CMS collections. BDO's content owners add a speaker or move a session through a simple form, and the change appears across every page where it belongs, with no code and no developer queue.
Designed a short path to registration
Each page leads toward the same goal. Visitors see why the event matters, who is speaking and what they will gain, then reach registration in as few steps as possible. A smooth journey is what turns a senior visitor's interest into a confirmed pass.
Built for performance under peak traffic
Webflow's enterprise-grade hosting, combined with our custom implementation, kept the site quick and stable during the high-traffic weeks before the congress. Visitors arriving at the busiest moment had the same experience as those who came early.
Is your website keeping pace with your events?
When every change waits for a developer, the site falls behind the event. We build fast, on-brand websites your marketing team can run themselves, from launch day onwards.
