People and Culture Manager
Why This Role Matters
Stamina has grown into a team spread across Armenia, Georgia, the UAE, and the USA — sales, marketing, delivery, and automation people all pushing toward the same revenue targets. Growing that fast only works if the people side of the business is built as deliberately as the sales systems we build for our clients.
That is this role. As our People and Culture Manager, you'll own onboarding, development, performance, and the day-to-day conversations that keep a distributed team motivated and accountable. You won't be administering someone else's HR process — you'll design ours.
About Stamina
Stamina is a B2B GTM (go-to-market) execution company. We build and run the full revenue system for our clients — lead generation, outbound, CRM implementation and sales process design. We are a Pipedrive Elite Partner across four countries, with 250+ delivered projects, 5,000+ professionals trained, and clients including Mercedes-Benz, HP, World Vision, and the Central Bank of Armenia.
You'll work directly with leadership and with team leads across Sales, Marketing, and Delivery — a team of ~20 people that is still hiring.
What You'll Own
PEOPLE OPERATIONS
- Onboarding, A to Z — Design and run the entire new-hire journey — from signed offer to a fully productive team member: documentation, tool access, first-week plan, and 30/60/90-day milestones.
- Monthly One-on-Ones — Run structured 1:1s with every team member, capture what you hear, and turn it into concrete actions instead of notes.
- HR Operations — Keep contracts, records, leave tracking, and HR data clean, current, and audit-ready in our systems.
PERFORMANCE & GROWTH
- KPI & OKR Ownership — Partner with team leads to set quarterly OKRs and individual KPIs, track them monthly, and flag gaps early — while they're still fixable.
- Team Development Strategy — Build role-based growth paths, competency maps and individual development plans across every function.
- Continuous Learning — Identify skill gaps, source the right training, and run internal development programs that turn junior talent into strong performers.
CULTURE & ENGAGEMENT
- Team Building & Events — Plan and run team-building activities, internal events, and celebrations across our offices — from the idea and budget to the logistics and the follow-up.
- Keeping Motivation High — Own team morale as an ongoing metric, not an annual survey: read the mood, spot the drops early, and act before they show up in performance.
STRATEGY & COMPENSATION
- HR Strategy — Own the people roadmap: headcount planning, retention, internal communication and HR policy.
- Payroll System — Own payroll end to end, build and run a clean, reliable process so that salaries, bonuses, and adjustments are calculated, documented and paid accurately and on time.
- Compensation Conversations — Lead salary, bonus, and benefit discussions with existing team members directly, fairly, and backed by data rather than guesswork.
- Motivational Frameworks — Design and implement motivation and incentive frameworks for every department — sales, marketing, delivery, and support so that rewards, recognition, and results stay connected.
Who We're Looking For
- 3+ years of hands-on HR experience (HR Generalist or HR Manager scope)
- Degree in Human Resource Management, Management, Psychology or a related field
- Excellent Armenian and English — spoken and written (you'll work across four countries)
- Experience in an IT, tech, or consulting company — you understand how fast-moving, target-driven teams operate
- Practical experience with onboarding, performance management, and KPI/OKR frameworks
- Comfortable holding direct conversations about pay, performance, and expectations without avoiding them
- Organized and systems-minded — you document, standardize, and automate
- Hands-on experience with CRM systems — experience with Pipedrive is a strong advantage
- You enjoy working with tools and AI — you would rather automate a process than repeat it manually
Why You'll Love Working at Stamina
- A rare chance to build the HR function, not inherit it — your systems become the standard
- Direct collaboration with leadership: your recommendations get heard and implemented fast
- A supportive, politics-free culture built on shared results
- Exposure to an international, multi-market team across Armenia, Georgia, the UAE, and the USA
- A transparent career path with clear, measurable growth milestones
- Regular team events and celebrations — we recognize wins out loud