About the role

Stamina builds and runs revenue systems for B2B companies across Armenia, Georgia, the Gulf, and the US - CRM implementations, outbound infrastructure, RevOps retainers, and sales-as-a-service.

We're hiring a Go-to-market Specialist, but the job is closer to seller than developer. The tools are learnable. What isn't: knowing why a prospect replies, what makes a first line land, and which 200 accounts are worth writing to instead of 2,000.

You'll own the message and the list, then use automation to put them in front of the right people at scale.

If you've booked meetings yourself and have opinions about cold copy, keep reading.

What you'll do

• Write the copy. Cold email, LinkedIn, WhatsApp - first lines, sequences, follow-ups, reply handling. For Stamina and for client accounts.
• Define who we go after. ICP definition, signal-based segmentation, and prospect lists built around a reason to reach out.
• Own the message-market fit loop. Test angles, offers, subject lines, and sequence structure. Read the results, diagnose why something failed, and rewrite it.
• Handle replies and objections well enough to set the standard the rest of the team follows.
• Run the outbound engine - domains, mailboxes, warm-up, deliverability, sequence logic. It has to work, but it exists to serve the copy.
• Build lists and enrichment workflows in Clay, Apollo, and similar tools.
• Configure CRM and automate the handoffs so no reply, meeting, or deal falls through the cracks.
• Report on what matters: reply rates, meeting conversion, and pipeline contribution by segment and by message.

Required - sales and writing

• 2+ years in a B2B sales role: SDR, BDR, AE, or RevOps
• You have personally run outbound and booked meetings
• You can write cold copy that gets replies, show us examples, and explain why a losing message lost
• Strong grasp of ICP definition, qualification, objection handling, and pipeline stages
• You can hold a discovery call and tell a real buying signal from politeness
• Strong written English and comfort in international B2B markets

Required - practical

• Hands-on experience with a modern outbound stack (sequencers, enrichment, CRM)
• Advanced spreadsheet and data skills
• Comfortable in automation platforms like Make, n8n, or Zapier - or clearly able to pick them up fast

Nice to have

• Email deliverability depth: SPF, DKIM, DMARC, inbox placement testing
• Working knowledge of APIs, webhooks, and JSON
• Basic scripting (Python or JavaScript)
• Agency or consultancy experience across multiple client accounts
• Experience selling or implementing CRM, RevOps, or sales tooling
• Georgian or Arabic