Clay
Clay is an AI-powered go-to-market (GTM) platform that helps sales and marketing teams find prospects, enrich customer data, automate research, and create highly personalized outbound campaigns using data from over 170 providers. It combines data enrichment, AI workflows, and sales automation in one workspace.
About
Clay is built for modern go-to-market teams that want to automate prospecting without relying on multiple disconnected tools. Instead of switching between data providers, CRMs, enrichment platforms, and AI tools, users can manage everything from a single collaborative workspace.
The platform combines data enrichment, AI research, workflow automation, CRM synchronization, and personalized outreach to help businesses build highly targeted prospect lists and launch more effective outbound campaigns. With integrations across more than 170 data providers and built-in AI capabilities, Clay enables teams to research companies, enrich contact information, monitor buying signals, and generate personalized messaging at scale.
Ideal Customer Profile
Sales Development Representatives (SDRs)
Build targeted prospect lists, enrich contact data, and automate personalized outbound campaigns.
Revenue Operations Teams
Maintain clean CRM data, automate workflows, and build scalable GTM systems.
Marketing Teams
Create account-based marketing (ABM) campaigns using enriched customer data and buying signals.
Growth Teams
Identify ideal customers, monitor intent signals, and automate repetitive research tasks.
Agencies & Consultants
Manage prospecting and lead generation for multiple clients while reducing manual work.
Key Features
- Multi-Provider Data Enrichment
Access company and contact data from more than 170 enrichment providers through a single platform. - AI Research (Claygent)
Use AI to research websites, PDFs, company information, and other online sources automatically. - Personalized Outreach
Generate highly personalized emails and messaging using enriched customer data and AI. - CRM Enrichment
Automatically sync enriched contacts, companies, and activities with your CRM. - Workflow Automation
Build custom GTM workflows that automate research, enrichment, qualification, and outreach. - Intent & Buying Signals
Track job changes, hiring activity, company growth, and other signals to identify high-intent prospects. - Integrations
Connect with Salesforce, HubSpot, Apollo, OpenAI, email sequencing tools, and hundreds of data providers. - Analytics & Collaboration
Collaborate across GTM teams while monitoring campaign performance and enrichment workflows.
Pricing Plans
Free
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
- Send emails with Clay sequencer
Launch
Everything in Free, plus...
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Run up to 50,000 rows per table
- Launch email campaigns via integrations
- Reuse functions across workflows
Growth
Everything in Launch, plus...
- Auto-sync and enrich CRM and data warehouse
- Unlimited search & 250k imports with Audiences
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Includes 1 ads audience
- Get priority support
Enterprise
Everything in Growth, plus...
- Unlimited ad audiences
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist
Build Smarter GTM Workflows with AI
Enrich your data, automate prospect research, and personalize every outreach campaign with Clay's AI-powered GTM platform. Replace multiple sales tools with one powerful workspace.
Frequently Asked Questions
Clay is an AI-powered go-to-market platform that helps businesses enrich data, automate prospect research, personalize outreach, and build scalable sales workflows.
Clay is designed for sales teams, revenue operations, growth marketers, agencies, and businesses focused on outbound sales and account-based marketing.
Yes. Clay integrates with popular CRM platforms such as HubSpot and Salesforce, along with hundreds of enrichment providers and sales tools.
Yes. Clay includes AI-powered research (Claygent), automated enrichment, workflow automation, and AI-generated personalized messaging.
Yes. Clay offers a Free plan with limited usage, and paid plans start at $185/month. Users can also start with a 14-day free trial of paid plans.
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