Stamina is looking for a GTM Playbook Engineer who will own end-to-end go-to-market (GTM) strategies and playbooks that turn our clients into long-term success stories. This is a hybrid account management + GTM role for someone who loves both the structure of project execution and the creativity of building repeatable revenue motions.

At Stamina, you’ll work shoulder-to-shoulder with CEOs, founders, and revenue leaders of small and mid-sized businesses across Armenia, Georgia, the USA, the UAE, and beyond - helping them launch GTM motions that drive pipeline, conversions, and revenue.

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About Us

Founded in 2020, Stamina helps small and medium-sized businesses survive, recover, and re-boost their sales by delivering powerful sales and marketing tools, services, and GTM systems.

Since 2022, we have been the official Elite Partner of Pipedrive CRM in Armenia, Georgia, the USA, and the UAE.

We also represent some of the most exciting business tools on the market:

Apollo.io  |  Make  |  Cloudtalk  |  Krisp  |  Dexatel  |  Webflow, and more.

Most of our clients come from referrals. Proof of the trust and results we deliver.

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Your Responsibilities Will Include

GTM Strategy & Playbooks

• Design tailored go-to-market strategies for each client based on industry, ICP, region, and revenue goals
• Build outbound, inbound, and account-based playbooks: sequences, scripts, objection handling, qualification frameworks 
• Define sales stages, exit criteria, KPIs, and pipeline metrics inside the CRM to make the strategy executable
• Create SDR / AE workflows, follow-up cadences, and CRM hygiene rules that drive measurable conversion improvements
• Develop reporting dashboards and KPI tracking so clients can see pipeline health, conversion rates, and revenue impact
• Continuously refine playbooks based on performance data, win/loss analysis, and client feedback

Client Delivery & Success

• Act as the primary delivery owner from kickoff through post-launch optimization
• Coordinate internal teams (sales, automation, integrations, training) to deliver on time and on scope
• Run executive review sessions with founders and revenue leaders to align outcomes and next steps
• Identify upselling and expansion opportunities (additional tools, advanced automations, RevOps services)
• Capture lessons learned and converted them into reusable Stamina delivery templates and playbooks

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What We’re Looking For

• Bachelor’s degree required
• At least 1 year of experience in B2B SaaS, sales operations, RevOps, CRM consulting, or GTM strategy
• Strong project management skills - able to run multiple international projects in parallel with clear timelines, scope, and stakeholder management
• Solid understanding of modern outbound tooling (Apollo.io, Make/automation platforms, Cloudtalk, sequencers)
• Experience in building or executing GTM strategies, sales playbooks, or outbound motions for B2B clients is a plus
• Fluent Armenian & English (written and spoken)
• Outstanding client communication, executive presence, and ability to influence founders and revenue leaders

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Why You’ll Love Working Here

• Clear career growth with transparent expectations and real ownership of outcomes
• Work directly with top management — your ideas, frameworks, and playbooks ship
• International exposure across Armenia, Georgia, USA, UAE, and new markets
• Friendly environment with no office politics
• Team events, corporate culture, and a supportive atmosphere
• Opportunity to work with globally recognized tools shaping the future of B2B revenue

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Ready to Build What’s Next?

If you’re passionate about helping businesses scale through smart CRM systems and high-performing GTM motions — and want to grow within a culture that values impact, integrity and innovation, then you can apply by this link. Stamina is ready to meet you.