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How Stamina helped FitHub build a scalable B2B meeting engine
FitHub is a corporate wellness platform in Armenia that gives employees access to 40+ gyms and wellness facilities through one membership.
About Process
ARD Global was using Pipedrive and Trello separately, which created delays and errors when teams manually transferred project data between sales and execution workflows.
The company needed a cleaner handoff process from closed sales opportunities to operational task management. Stamina developed a no-code automation through Make to synchronize Pipedrive with Trello. When a deal reached a specific stage in Pipedrive, the system automatically created the correct Trello card with the required task details and board placement.
The automation helped ARD Global increase sales by 45%, improve efficiency by 56%, save 37% of time, and increase customer satisfaction by 70% by reducing manual transfer work and improving project coordination.
The problem
FitHub needed a more consistent way to generate B2B opportunities. The team had target companies to reach, but outreach, follow-up, lead tracking, and meeting booking were not structured enough to scale. The goal was simple: build a system that could generate qualified meetings and give the team clear visibility over the pipeline.
What we built
- ICP and target company research
- B2B prospect list building
- LinkedIn and email outreach sequences
- Industry-specific messaging
- Reply handling and qualification logic
- Demo booking process
- Pipedrive CRM implementation
- Website form integration with CRM
- Lead routing and follow-up automation
- Sales pipeline and reporting dashboards
- Sales playbooks and objection-handling materials
- CRM migration and team training
- Handoff process for FitHub’s internal team
Tools Implemented
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The Results
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